Bethany Mayer in the July issue of Beach Modern Luxury magazine

Bethany Mayer's 20-square-foot store, the Surf Bazaar, located in Montauk's hipster-chic Surf Lodge, displays her eclectic seaside sensibilities.  "The idea is to bring a fashion-forward approach to the beach," Mayer says of her ever evolving selection of swimwear and gauzy separates.  

 

Some of Bethany's inspirations: her Mother (circa 1962 ) & Hawaii

 

See the full story here or grab your copy around the Hamptons this month.